DIU Chin Kee 刁展基

Research Projects


  • Export Potential of Hong Kong Education Services
  • HUNG Fan Sing, SHIVE Glenn Landes, DIU Chin Kee (School of Continuing and Professional Studies), WANG Xiaohua*, CHUI Ching Ying (Curriculum & Instruction), MAK CHAN Shuk Yin (Curriculum & Instruction)
    1 August 2004
    Hong Kong Trade Development Council

    This study aims to assess the export potential of Kong Kong’s education services on a commercial basis, particularly with mainland China as the primary market and with higher education as the primary export of education services, while recognizing the competition from other education-exporting economies. The exports can be in the form of establishing schools or offering educational courses/programmes in markets outside Hong Kong (outbound mode) or enrolling non-resident students to study in Hong Kong’s educational institutions, schools and universities (inbound mode). The study also aims to recommend marketing priorities and strategies for Hong Kong as a whole and education services providers in particular in promoting Hong Kong’s exports of education services. Policy recommendations and institutional adjustments will also be made based on the findings of the study. The study is significant to the future development of Hong Kong in terms of the importance of education exports to the economy as a whole, the development opportunities of the education sector in Hong Kong, and the international importance of Hong Kong in the educational and cultural exchange.
    Specific research questions to be addressed in this study include the competitive advantages and disadvantages of Hong Kong’s exports of education services on a commercial basis; the student profiles of the potential market for Hong Kong’s exports of education services, particularly with mainland China as the primary market; the relevant, cost-effective marketing priorities and strategies for education services providers in Hong Kong; and the recommendations on policy and institutional arrangement of Hong Kong in promoting the exports. Methods of this study include literature review, questionnaire and interviews surveys in Beijing, Shanghai, Xi’an, Guangzhou, Donnggong, and Shenzhen cities in mainland China, interview surveys in Hong Kong, and case studies in Hong Kong. Findings from these 4 methods of survey will be analyzed holistically, applying the SWOT approach and a 3-dimension (costs and benefits, short- and long-term, society’s and education services provider’s point of view) frame of analysis.
    It is hoped that the results of this study can help education services providers identify the potential market segments and formulate their marketing priorities and strategies, while making relevant policy recommendations to the government and promotion recommendations to the Hong Kong Trade Development Council. (ED04382)



Research Publications


  • A Report on Export Potential of Hong Kong's Education Services: A Consultancy Study for Hong Kong Trade Development Council. (co-authored with HUNG Fan Sing SHIVE Glenn Landes and WANG Xiaohua) Hong Kong SAR: Hong Kong Institute of Educational Research and Hong Kong America Centre, 2005.04.30.


* Name of external researcher
# Name of staff who has left the University