LEUNG Wing Chi Louis

Research Projects


  • Changing Patterns of New Media Consumption in the Information Age: A Study on Adoption, Use and Impact on Life Quality in Hong Kong Families
  • LEUNG Wing Chi Louis, LEE Paul Siu Nam
    31 December 2001
    Research Grants Council (Earmarked Grants)

    This study examines the role that new communication technologies play on quality of life. Changes in the structure of modern Hong Kong families have created new needs for new media services. Recent socio-political, cultural, and technological changes in Hong Kong are significantly changing the way people work and play, the amount of time people have to engage in family-oriented communication, social interaction, leisure activities, use of media, community participation, and subsequently, the perceived quality of life. However, many communication needs are not being met by existing media services. At the same time, the phenomenal growth of new media such as the Internet, cable TV, interactive TV, and mobile phone is changing fundamentally the way in which infotainment products and services are designed, delivered, and consumed. Through quantitative and qualitative methods, this research focuses on the relationships between changing communication needs and people.s use of new media products and services, the impact of such use on social relationships and perceived life quality. Findings will suggest new directions for a customer-centered rather than a technology-centered approach in product development for the new media market. (AL01315)


  • Hong Kong People's Attitudes toward Choosing Doctors and Health Information
  • LEUNG Wing Chi Louis
    27 January 2005
    People's Health Actions

    Using computer assisted telephone interview (CATI) method to collect data for a non-profit organization named “People's Health Actions.” Over 1000 Hong Kong people aged 18 or above were interviewed over the phone regarding their attitudes toward choosing doctors and health information in between late January and early February 2005. (SS04833)


  • The Image of CSSA Recipients in Hong Kong Newspapers: A Content Analysis (2001-2006)
  • LEUNG Wing Chi Louis
    10 July 2006
    Oxfam Hong Kong

    The purpose of this study aims to find out the images of Comprehensive Social Security assistance (CSSA) recipients among local Chinese newspapers. The Center for Communication Research will conduct a content analysis of 1,000 reports in local Chinese newspapers (published from July 2001 to June 2006) to find out how CSSA recipients were portrayed in the reports. (SS06372)


  • Impression of General Public toward Radio Television Hong Kong (RTHK)
  • LEUNG Wing Chi Louis
    20 September 2005
    Radio Television Hong Kong

    Using computer assisted telephone interview (CATI) method to collect data for Radio Television Hong Kong (RTHK). Over 1,000 Hong Kong people aged 18 or above will be interviewed regarding their impression toward RTHK in October 2005. (SS05524)


  • Investors’ Opinion towards the Ways Listed Companies Publishing Announcements (2007)
  • LEUNG Wing Chi Louis
    2 May 2007
    The Newspaper Society of Hong Kong

    This project aims at gauging Hong Kong retail investors’ perception, acceptance, concerns and readiness on the “abolition of requirement for main board Issuers to publish paid announcements in newspapers and related matters” proposed by Hong Kong Exchanges and Clearing Limited. The Center for Communication Research will use computer-assisted telephone interview method (CATI) to conduct data collection with a sample of 500 Hong Kong people (Cantonese speakers) who are holding stocks (Shares, Warrants and Exchange Traded Fund listed or traded on HK Exchanges and Clearing Limited) at the time of the interview or had held stocks in the past 12 months preceding the interview. (SS06630)


  • Linking the Effects of Information and Communication Technology Use and Spillovers on Distress, Family Satisfaction, Work/Family Conflicts, and Quality of Life
  • LEUNG Wing Chi Louis
    1 March 2006
    CUHK Research Committee Funding (Direct Grants)

    Information and communication technology (ICTs) is deeply entrenched in everyday life, both at home and at work; yet, scholars have not firmly established whether the use of ICTs blesses or displeases individuals and their families. Past research found that ICT use increases the permeability of work/family boundaries because of spatial, temporal, and psychological overlap of work and family roles. Technology can be used to bring home to work as well as work to home providing additional ways to access individuals anytime, anywhere. Internet access, e-mail, facsimile, and cellular phone at home provide teleworkers more flexibility than traditional office workers to meet both work and family needs. However, few examine the consequences of ICT use for individual well-being or family life. Some argue that blurred work/family boundaries are potentially bad for individuals and families because they promote overwork, individualism or isolation, and continual interruption. On the contrary, technology use has the potential to support work arrangements that enhance flexibility, thereby reducing conflicts between work and family. Hong Kong has one of the highest penetration rates of ICTs in the world. This panel study examines whether increases in negative or positive forms of spillover, especially around family, explain changes in distress, satisfaction with work, satisfaction with home life, and work/family conflict associated with ICT use. (SS05952)


  • Public Attitudes towards the Television Announcements in the Public Interest Series “Our Home Our Country”
  • LEUNG Wing Chi Louis
    20 December 2006
    Home Affairs Bureau

    This project aims at gauging Hong Kong people’s attitudes towards the television announcements in the public interest series on “Our Home Our Country”. It consists of three parts. First, a telephone survey with 1500 respondents aged 15 or above will be conducted in February 2007 to examine people’s attitudes and opinions towards the television announcements. Second, between January and March 2007, ten focus group interviews will be carried out to understand the in-depth reasons of people’s attitudes and opinions. Finally, around 300 self administered questionnaire completed by primary 5-6 and secondary 1-3 students will be conducted through school visits in February 2007 to cover the attitudes and opinions from teenagers aged 10 to 14. (SS06589)


  • A Series of Telephone Opinion Surveys on Various Social and Economic Issues (3/08 – 8/08)
  • LEUNG Wing Chi Louis
    1 March 2008
    Central Policy Unit, HKSAR Government

    The purpose of this series of telephone opinion surveys is to gauge Hong Kong people’s opinions on various social and economic issues between March 2008 and August 2008. (SS07398)


  • A Series of Telephone Opinion Surveys on Various Social and Economic Issues (3/2007 – 8/2007)
  • LEUNG Wing Chi Louis
    1 March 2007
    Central Policy Unit, HKSAR Government

    The purpose of this series of telephone opinion surveys is to gauge Hong Kong people's opinions on various social and economic issues between March 2007 and August 2007. (SS06456)


  • A Series of Telephone Opinion Surveys on Various Social and Economic Issues (9/07 – 2/08)
  • LEUNG Wing Chi Louis
    1 September 2007
    Central Policy Unit, HKSAR Government

    The purpose of this series of telephone opinion surveys is to gauge Hong Kong people’s opinions on various social and economic issue between September 2007 and February 2008. (SS07741)


  • A Series of Telephone Opinion Surveys on Various Social and Economic Issues (9/2006 – 2/2007)
  • LEUNG Wing Chi Louis
    1 September 2006
    Central Policy Unit, HKSAR Government

    The purpose of this series of telephone opinion surveys is to gauge Hong Kong people’s opinions on various social and economic issues between September 2006 and February 2007. (SS06948)


  • Study on Undesirable Language in Broadcasting Service (2008)
  • LEUNG Wing Chi L
    14 December 2007
    AsiaNet Communications Limited

    This is a preliminary study aiming at finding a way in establishing benchmarks for the Hong Kong Broadcasting Authority for gauging the tastes and perceptions of decency and indecency of the Hong Kong public in terms of use of language on television and radio. Five focus groups will be conducted to find out people’s perceptions and opinions on undesirable language in broadcasting service. Based on the findings of the preliminary study, a recommendation will be made on whether a larger scale study is necessary. (SS07403)


  • Survey on Media Use and Perception Towards Different Areas between Two Generations in Hong Kong (2008)
  • LEUNG Wing Chi Louis
    26 May 2008
    TechMatrix Research Centre Limited

    The project aims at gauging media use and perception towards different areas between two generations. The Center for Communication Research will use computer-assisted telephone interview method (CATI) to conduct data collection with a sample of 1000 Hong Kong people (Cantonese speakers) aged 14 to 60. (SS07627)


  • Things for Which Parents Feel Most Hurt or Happy about Their Children
  • LEUNG Wing Chi Louis
    31 October 2005
    Hong Kong Family Welfare Society

    Using computer-assisted telephone interview (CATI) method to collect data for Hong Kong Family Welfare Society and Radio Television Hong Kong (RTHK). Over 500 parents having children aged 18 or below will be interviewed regarding things they felt most hurt and happy about in their relationship with their children in November 2005. (SS05467)



Research Publications


  • "A comparative study exploring the impact of Internet activities, use of new media, and leisure activities on quality of life in Beijing, Taipei and Hong Kong" (co-authored with LEE Paul Siu Nam, LO V and XIONG C.). Paper presented in the 14th AMIC Annual Conference Asian Media Information and Communication Centre (AMIC) - Media and Society in Asia: Transformations and Transitions. China, Beijing, 2005.07.18.



  • "Democracy, the press and civil society in Hong Kong." (co-authored with LEE Paul Siu Nam). Paper presented in the 2004 Conference of International Association of Mass Communication Research, organized by Porto Alegre. Brazil, 2004.07.



  • "The Displacement Effects of the Internet on the News Media - A Case Study of Hong Kong" (co-authored with LEE Paul Siu Nam). Paper presented in the Journalism Education Association Annual Conference, Sydney, Australia, 2003.11.



  • "Linking Psychological Attributes to Addiction and Improper Use of the Mobile Phone among Adolescents in Hong Kong". Journal of Children and Media vol.2 no.2, United Kingdom: Routledge, 2008. pp.93-113.
    (CUHK Library Call No: Available Online)



  • "Predictors of Internet use in Beijing, Taipei and Hong Kong: A comparative study" (co-authored with LO Ven Hwei, XIONG Cheng Yu, and LEE Paul Siu Nam). International Conference on Internet Communication in Intelligent Society ed. by School of Journalism & Communication, Chinese University of Hong Kong. Hong Kong, China: School of Journalism & Communication, Chinese University of Hong Kong, 2004. pp.13.



  • "Societal, Organizational, and Individual Perceptual Factors Influencing the Adoption of Telecommuting in Hong Kong". Impact and issues in new media: Toward intelligent Societies ed. by Lee, Paul S.N., Leung, Louis, & So, Clement Y.K. Cresskill, NJ, United States of America: Hampton Press, 2004. pp.149-171.
    (CUHK Library Call No: UL P96.T42 I46 2004)



  • "The Youth’s Media Use in the Internet Age: A Case of Hong Kong" (co-authored with LEE Paul Siu Nam). Paper presented in the Youth’s Use of Media in Chinese Societies, organised by the Chinese Communication Society, Taiwan. Hong Hong Baptist University, 2001.07.


* Name of external researcher
# Name of staff who has left the University