CHANG Hao Chieh 張皓傑

Research Projects


  • Construction the Picture of AIDS: How the Hong Kong Press Covering the Epidemic
  • CHANG Hao Chieh
    1 January 2002
    CUHK Research Committee Funding (Direct Grants)

    This study examines how the local news media cover AIDS related stories in Hong Kong. AIDS has plagued the global community for nearly two decades and is posing a growing threat to this community. Although various campaign efforts have endeavoured to educate people on prevention measures, people’s ignorance of the AIDS epidemic seems more deeply rooted than expected. A recent survey conducted by The Chinese University shows that almost half the Hong Kong men who sleep with prostitutes believe they are not at risk of contracting AIDS without any protection. Why do people participate in such high-risk activities still consider themselves risk free? Why do all the campaign efforts fail to generate the public awareness? Studies show that the news media have been identified as the major source about AIDS in many countries and they can have facilitates or contradictory effect on public information campaigns. Therefore, it is essential to examine how the Hong Kong press cover AIDS related stories. Has it in any way contributed to the public misconceptions? A content analysis on media coverage of AIDS related stories can be used to assess how the press frames the issue. The findings may provide some important insights to health educators and policy makers to better assess the role of the press in constructing the picture of AIDS epidemic and help them make informed choices in selecting effective integrated campaign strategies. (SS02750)



Research Publications


  • "Constructing The Picture of AIDS: How the Hong Kong Press Covering The Epidemic." Paper presented in the Eighth European Congress of Psychology, July 2003



  • "Mass Demonstration as A Way of Political Participation: A Study of the Relationship between Political Efficacy and Protest March in Hong Kong." Paper presented in the International Association of Media and Communication Research (IAMCR), Porto Alegre, Brazil, July 2004



  • "News Framing and Public Attitudes towards PLWHAs: A Cross-cultural Comparison between Taiwan and Hong Kong." Paper presented in the International Association of Media and Communication Research (IAMCR), July 2005



  • "Public Service Announcements of AIDS Intervention in Hong Kong, 1987-2001: A Descriptive Analysis with a Cognitive Paradigm." 《廣告學研究》vol.22 (July 2004), pp. 117-141.
    (CUHK Library Call No: Available Online)


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